Nike In-Store Promo
The goal was to develop a dynamic design sequence for a :10s in-store promo that creatively features a specific NIKE shoe and celebrates the product’s relevance to its related sport.
Production
The main highlight of this project was creating 6 style frames that feel dynamic, energetic, that they vary and bring hype towards the shoe. I based my designs on 3D renders with curated environments and lighting to highlight the shoe in a modern way, while also keeping it Nike.
Development
The first passes weren't hitting the mark in regards to the flat graphic supplemental elements. I was missing the connection between interior and exterior, meaningful UI elements, and it took a couple of reconceptualizing attempts to get it to the right spot. This are the previous passes:
